Partnering with Harper helped us redefine our brand story, bringing a sense of authenticity and warmth to our marketing. Harper’s creative vision and strategic approach allowed us to connect with our audience in new and exciting ways, driving engagement and increasing our reach.
Project Highlights
The Velvet Vine captures the art of winemaking with a blend of tradition and modernity, offering wine lovers a truly authentic experience. Discover your next favorite vintage with us.
The CLient
A Brand Collaboration with The Velvet Vine
The Velvet Vine needed a brand refresh that would better communicate their values while connecting with their ideal audience—without sacrificing the artisanal and sustainable qualities they were so proud of.
Before working with Harper, The Velvet Vine struggled to create a cohesive brand identity that fully reflected their commitment to sustainability and modern winemaking. Their messaging lacked clarity, making it difficult to stand out in a competitive market.
The Challenge: Struggling to Stand Out in a Crowded Market
Engaging Customer Experience
By reimagining the customer journey, we helped The Velvet Vine build stronger connections with their audience, fostering loyalty through authentic storytelling and a memorable brand experience.
Consistent Messaging
Through strategic messaging, we ensured that every touchpoint, from product labels to social media, communicated The Velvet Vine’s unique story in a way that resonates with wine lovers.
Refined Brand Identity
We developed a cohesive brand identity that highlighted The Velvet Vine’s sustainable practices and artisanal approach, creating a modern yet timeless image.
Whether you’re showcasing your sustainable winemaking process or elevating your brand identity, we’ll create a customized solution that captures the essence of The Velvet Vine. Every detail will reflect the heart of your winery and connect with your audience.
Through targeted storytelling and visual updates, The Velvet Vine experienced a substantial increase in customer engagement, driving more interaction and loyalty across their digital platforms.
Increased Engagement, Visibility, and Expanding Market Reach
The Velvet Vine’s brand refresh led to a more cohesive identity that perfectly captured their story. We aligned their branding with their values, resulting in a meaningful connection with their audience.
Revitalizing Brand Identity to Deepen Customer Connections and Drive Engagement
Harper brought our brand to life in ways we couldn’t have imagined. Every detail perfectly reflects who we are and what we stand for!
Wine Club Members
Social Media Engagements
Events Hosted
Wines Sold
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